The WALKING FLOOR trademark can be used only when describing specific material handling systems designed and manufactured by KEITH Mfg. Co. It is not appropriate to use the WALKING FLOOR trademark to describe any other system. KEITH and WALKING FLOOR are the registered worldwide trademarks of KEITH Mfg. Co. As intellectual property, they are valuable assets to the corporation and its affiliate companies. Trademarks must be used properly. We request that these guidelines be followed for all uses of trademarks.

KEITH International Trademarks (PDF 504kb)

First use in copy.

The trademark symbol is required on the first use of the trademark in the body copy, even if the symbol has been used in accordance with the most prominent use rule.

Trademark ownership notice.

The trademarks held by KEITH Mfg. Co. should be properly noted in a trademark legend no smaller than 6-point type size. It typically appears at the end of a document or advertisement or on the back page of a brochure or flier. Although, it may placed in other locations.

Trademark ownership is usually noted in two ways:

1. Use of a trademark symbol (® and ™) after the trademark. Superscript fonts are preferred, but if unavailable, please use parenthesis: (R) or (TM).
2. The following ownership notice should be included: KEITH & WALKING FLOOR are registered worldwide trademarks of KEITH Mfg. Co.

If you have questions regarding trademark usage, please contact the KEITH Mfg. Co. Media Department.